Date of this Version
Prepared by the UNL College of Business Administration, Bureau of Business Research
Consumer confidence and business expectations held near July levels during the month of August. The Consumer Confidence Index – Nebraska (CCI-N) stood at 97.4 during August, slightly below the neutral value of 100, and similar to its value of 97.5 in July. Further, Nebraska businesses maintained a positive outlook during August. In particular, respondents to the August 2016 Survey of Nebraska Business had a positive outlook for both sales and employment over the next six months. Twenty-nine percent of businesses expect sales to rise, while 24 percent expect sales to fall. For employment, 15 percent of businesses expect to increase employment while 13 percent plan to reduce it. When asked about the most important issue facing their business, customer demand was mentioned most frequently, followed by the availability and quality of labor, and government regulation. Households reported a variety of financial concerns with 16 percent listing paying off debt as their top concern, 12 percent listing savings and 12 percent listing taxes.