Date of this Version
Prepared by the UNL College of Business Administration, Bureau of Business Research
Consumer confidence improved and business expectations remained positive during the month of June. The Consumer Confidence Index – Nebraska (CCI-N), while below the value of 100 which signifies neutral confidence, rose to 92.4 during June, from a value of 89.3 in May. Further, businesses held a positive outlook in June. Respondents to the June 2016 Survey of Nebraska Business have a positive outlook for both sales and job growth at their businesses over the next six months. Twenty-two percent of businesses expect sales to rise, while just 18 percent expect sales to decline. Eighteen percent of businesses expect to increase employment while just 6 percent plan to reduce it. When asked about the most important issue facing their business, customer demand is mentioned most frequently, followed by the availability and quality of labor, and competitive conditions. Households report a variety of financial concerns with 47 percent reporting that their primary financial concerns relate to the cost of living including health care costs, taxes, major expenses (furniture, appliances, automobiles or college tuition) and the general cost of living.