Date of this Version
Prepared by the UNL College of Business Administration, Bureau of Business Research
Respondents to the December Survey of Nebraska Business have a positive outlook for employment and a neutral outlook for sales over the next six months. To be specific, 26 percent of respondents to the December 2015 survey expect to increase sales over the next 6 months and the 26 percent expect to decrease sales. At the same time, 13 percent of respondents expect to grow employment compared to 2 percent who expect to reduce it. Looking across the state, businesses are more optimistic in the Nebraska’s urban regions. The outlook is strongest in the Omaha region, closely followed by the Southeast Nebraska region, which includes Lincoln, and the Central Nebraska region, which includes Grand Island. Businesses in Northeast Nebraska have a somewhat positive outlook and the outlook in West Nebraska is neutral. When asked about the most important issue facing their business, customer demand is the top issue named by 39 percent of respondents. Government regulation is selected by 13 percent of respondents while the availability and quality of labor is named as the top issue by 11 percent.