Date of this Version
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:
1) The Rise of the #GigEconomy
2) Living with Purpose and Meaning
3) The Decentralized Marketplace
The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.
While many companies are struggling to keep up with the rapid rate of change, future-focused entrepreneurs are growing their businesses by blending technology with the human experience.
Together, with a common purpose, rural entrepreneurs can examine megatrends, utilize emerging technologies, and monitor analytics while creating meaningful experiences and innovating rural businesses in ways not yet imagined.
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons, Organizational Behavior and Theory Commons, Other Business Commons, Psychology Commons, Social Influence and Political Communication Commons, Social Media Commons, Strategic Management Policy Commons, Technology and Innovation Commons