Community Vitality Initiative


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This article is part of a video series exploring three megatrends (1. The Rise of the #GigEconomy, 2. Living with Purpose and Meaning and 3. The Decentralized Marketplace). Click on the links below to watch videos on each megatrends.

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace


No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.