Department of Educational Psychology


Date of this Version



Published in Executive Journal (Bangkok University, Thailand), 24 (2, April-June 2004): 54-56.


Alcohol has been a global beverage for centuries. It is the best known and most widely used psychoactive drug. It occurs in nature without human assistance. It is one form of the four universal beverages -- water. milk, fruit/plant juices (which may be fermented), and blood. Alcohol is consumed in almost all societies of the world and all societies acknowledge, either directly or indirectly. its good and its bad affects. Despite the universality of alcohol and more than 5000 years of recorded experience, alcohol and its problems continue to challenge governments. businesses, communities, and families. Over time each society developed ways to regulate alcohol use to enjoy its benefits and minimize its harms, but today globalization has undermined many of these traditional controls on alcohol. As a result, problems from alcohol use are increasing.