Date of this Version
The need for professionalism in wildlife damage prevention and control is more important today than ever before. It will be even more important in the future as we are faced with increasing interaction between people and their interests which includes many different perceptions about wildlife. Wildlife professionals must change their philosophy regarding communication with the public about both the positive and negative impacts of wildlife. We can no longer afford the luxury, if indeed we ever could, of avoiding people and their perceptions about wildlife. We must provide scientific, biologically and ecologically sound information in a form which the public can understand if we are to continue to expect and receive their support for professional wildlife management programs.