Eastern Wildlife Damage Control Conferences


Date of this Version



Published in Proceedings of the Eighth Eastern Wildlife Damage Management Conference, Roanoke, Virginia, October 16–19, 1997, edited by James A. Parkhurst. Copyright © 1997 by the authors.


This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor Canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered.