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© 2000, The Board of Regents of the University of Nebraska on behalf of the University of Nebraska–Lincoln Extension. All rights reserved.


This NebGuide offers tips to volunteer coordinators that will help them recruit the best volunteers for any position.


How does one go about recruiting volunteers to serve their organization? Knowing what motivates a person is the first step of understanding how to recruit a volunteer. According to Frederick Herzberg's Motivational Theory, there are five key motivators that should be kept in mind when providing volunteer opportunities. They are: achievement, recognition, challenging work, increased responsibility and development.

In addition, past participation in an organization motivates volunteers to give back to an organization from which they or family members have previously benefited. Friends and family serve as important motivators to service. It's important that the characteristics of the volunteer job are matched with the motivation of the potential volunteer.