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The travel and tourism industry is the third largest employer in the United States, supporting over 5.85 million travel-related jobs. Foreign and domestic visitors traveling in the United States generate over $327 billion in tourism revenues in a year, making travel and tourism the third largest retail sales industry.
If you target the tourist market, what types of products appeal to people who take part in different tourist activities? Are handcrafted items of interest to tourists? How can you improve existing marketing strategies?
To find answers to these questions, a research team from Iowa, Minnesota, and Nebraska gathered information from more than 1400 individuals on ways to improve the marketing of crafts and other products to tourists. Here are the major research findings and suggestions for you to consider.