Great Plains Studies, Center for


Date of this Version



Great Plains Quarterly Vol. 29, No. 2, Spring 2009, pp. 152


Copyright 2009 by the Center for Great Plains Studies, University of Nebraska- Lincoln


Robert Bonner's book provides wonderful insight into Cody's promotional activities outside of Madison Square Garden. The tale of his sponsorship of the Shoshone irrigation projects and the formation of the town of Cody aptly illustrates that even in the business world William Cody was still the showman promoter.

The book is very well documented, based on an abundance of correspondence found in the files of the participants of the Shoshone project. It tells how Cody, always the man in charge, badgered, cajoled, and saw things through rose-colored glasses. He used his power and "vision" on his friends and business associates to invest in projects, thus fulfilling his dream of irrigating the arid land around Cody to promote the town of Cody.