Great Plains Studies, Center for


Date of this Version



Published in Great Plains Research, 18:2 (Fall 2008) 131-42. Copyright © 2008 by the Center for Great Plains Studies, University of Nebraska-Lincoln


Despite favorable locations and the potential for economic development, Native American tribes have not developed their ecotourism markets substantially. In this paper we present a choice experiments analysis of potential tourists' and local residents' preferences for alternative ecotourism development scenarios for the Standing Rock Sioux Indian Reservation. The choice experiments' elicitation featured attributes of both cultural and nature-based tourist attractions. Survey results demonstrated that visitors interviewed at powwows had significantly different preferences from those interviewed at local tourist attractions. Results from all samples showed positive preferences toward an amphitheater, a nature trail, and a bison meal, and no preference toward an all-terrain-vehicle (ATV) trail. Non-powwow tourists had significant willingness to pay for a number of potential attractions, including nature trails, a road through the bison pasture, and an interpretive center with amphitheater show.