Honors Program



Strategic Audit of Proxibid

Date of this Version

Spring 2019

Document Type



van Klinken, M. (2019). Strategic audit of Proxibid. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Maxim van Klinken 2019.


Proxibid is a platform for connecting buyers and sellers of high-value items. As part of their continued growth, they are running into issues with the categorization of their goods into their hierarchy since the classification of these items is becoming a monumental task that will become unreasonable for humans to do. They have dedicated employees to manually classify well over 10,000 incoming items into over 2000 categories every week. The bulk of those items come in the later half of the work week. This paper will focus on how to tackle this problem while remaining competitive and preventing future growth from overwhelming them. This is done by attempting to allocate company resources in the best way possible given internal and external factors through SWOT and PEST analysis.

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