Honors Program


Date of this Version


Document Type



Aly, M., Fuelberth, J., Futterman, S., Owens, B., Sullivan, J. 2020. FCSAmerica Lead Generation. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Mohamed Aly, Jared Fuelberth, Sam Futterman, Brendan Owens, and Jacob Sullivan 2020.


This project has involved using data science and machine learning to help prioritize leads for FCSAmerica. Lead prioritization is done via a ranked list created from a model based on real, publicly available data. The model development process involved numerous steps including data cleaning, feature creation, model building, and validation. Various tools were used during this project including R, Python, and SQL. The ranked list outcome of this project, along with the modeling documentation, will be very beneficial for FCSAmerica. It will improve their sales and give them a head start on their own internal data science projects.