Honors Program


Date of this Version

Fall 11-30-2022

Document Type



Camelin, Colby. Pacific Seafood Strategic Audit. Undergraduate Honors Thesis, University of Nebraska-Lincoln. 2022.


Copyright Colby Camelin 2022.


Pacific Seafood began as a storefront in 1941 and has expanded into a global leader in the seafood industry. With operations in 11 states and three countries, Pacific Seafood sells products worldwide. A strategic audit of the company found that major industry and global factors will require the company to be mindful of the business environment, competition in the industry, and how it leverages its competitive advantages. The current strategy of the business is to sell a high-quality product that customers can recognize and buy over and over again. In the future, the company will need to continue to educate customers on its products, increase its focus on sustainable fishing practices, and work towards creating a more efficient business model. As competitors fight for a share of the market, it becomes increasingly important for Pacific Seafood to continue to stay ahead of the industry and lead the global seafood industry.