Honors Program

 

Date of this Version

2018

Citation

Huck, Aryn. "Strategic Audit of Spreetail." 24 April 2018.

Comments

Copyright Aryn Huck 2018

Abstract

This report investigates the history and current situation of Spreetail, a local ecommerce company in Lincoln, Nebraska. The company faces several challenges going forward, including determining how to best compete with large companies in the same market such as Amazon. This report looks at Spreetail’s current standing using tools such as SWOT and PEST analyses and examines the company’s competitive analysis. Spreetail is recommended to speed up its rebranding process to maintain the benefits of the more fitting name and rebranding efforts already underway.

Share

COinS