Date of this Version
Dottavio, M. (2019). Strategic audit of Moody's Analytics. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
This thesis compiles research and analytics on Moody’s Corporation with a focus on Moody’s Analytics in order to provide a strategic recommendation for Moody’s Analytics. Analyses are preformed, including a SWOT and a PEST analysis, to determine the current state of Moody’s Analytics and Moody’s Corporation. A strategic recommendation is made to strengthen Moody’s Analytics’ growth, along with a possible implementation plan.