Honors Program


Document Type


Date of this Version

Spring 4-8-2019


Hansen, J. T. (2019). Strategic Audit of the National Football League. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Jordan T. Hansen 2019.


The National Football League (NFL) is the most popular American Football league in the world. The league was formed in 1920, and has managed to survive new entrants to the marketplace, and unstable political situations, to maintain its status as the most watched, and most popular professional sports league in the United States. With revenues each year in excess of $13 billion, and projected stimates of $25 billion in yearly revenue by 2027, the NFL is thriving financially. However, one could argue that the NFL is presented with issues today that it has never faced before, and may be forced to evolve to survive.