Honors Program


Document Type


Date of this Version

Spring 4-7-2019


Warner, J. P. (2019). Microsoft: A strategic audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Jacob Warner 2019.


This thesis is submitted in partial fulfillment of the University Honors Program Requirements. It discusses Microsoft Corporation and its placement within the tech industry using different analyses such as PEST, Porter’s, and SWOT. In addition to its placement, the thesis explores what strategies Microsoft could pursue next. The industry is highly competitive, so Microsoft needs to stay on its toes and continue to build upon its strengths to remain at its current competitive level. The cloud industry is rapidly growing, so it would be best if Microsoft used its global presence and existing infrastructure to build upon its existing cloud platform and expand it as much as possible.