Honors Program


Document Type


Date of this Version

Spring 4-5-2019


Stobbe, J. J. (2019). A Strategic Audit of Tesla. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright John Stobbe 2019.


This paper examines in depth one of the most innovative companies in recent years: Tesla. Redefining what it means to be an electric car, Tesla has produced impressive cars year after year. However, they’ve run into tremendous production issues and have still yet to make any significant profits. This strategic audit analyzes Tesla’s current place in the market and considers many perspectives to come to a proposed recommendation. This recommendation is to secure its market share and resolve production issues. This could be accomplished through sticking to only a few Tesla car models, then iterating year after year, and then building out a Tesla ecosystem through supplementary products like solar roofing.