Honors Program


Document Type


Date of this Version

Spring 2019


Rosebaugh, J. (2019). Strategic audit of Allianz Life Insurance of North America. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Jacob Rosebaugh 2019.


This report investigates the history and current situation of Allianz Life Insurance Company of North America, an annuity provider located in Minneapolis, MN. The company faces several challenges going forward, including determining how to best compete with large companies in the same market such as Amazon. This report looks at Allianz Life’s current standing using tools such as SWOT and PEST analyses and examines the company’s competitive analysis. Allianz Life is recommended to continue with their current strategy because while it doesn’t make them the best in the industry, Allianz Life adherence to its vision statement makes up for the decrease in profits.