Date of this Version
Jarratt, A. (2019). Strategic audit of Kohl's Corporation. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Since its founding in Brookfield, Wisconsin Kohl’s Corporation has managed to adapt and consistently satisfy customer needs. By focusing on customer experience Kohl’s has become a le leader within the department store industry capturing $19.1 billion in total sales. However, with recent shifts in the retail and department store industry, it is time to take a step back and analyze its strategy given the current state of the economy.
As such, this report will investigate the current state of Kohl’s Corporation and provide future recommendations. Companies within the department store industry must continue grow and adapt to customer needs and desires in order to succeed in today’s market.