Date of this Version
Brodersen, A. et al. 2019. Huskers Helping Huskers: A Corporate-Level Analysis of the Nebraska Alumni Association. Undergraduate Honors Thesis.University of Nebraska -Lincoln.
The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.