Huskers Helping Huskers: A Corporate-Level Analysis of the Nebraska Alumni Association

Authors

Rachel Kleist, University of Nebraska-LincolnFollow
Jordan Newsom, University of Nebraska-LincolnFollow
Jackson Grasz, University of Nebraska - LincolnFollow
Anne Conley, University of Nebraska - LincolnFollow
Anna Brodersen, University of Nebraska - LincolnFollow
Samantha Turco, University of Nebraska - LincolnFollow

Document Type

Thesis

Date of this Version

4-2019

Citation

Brodersen, A. et al. 2019. Huskers Helping Huskers: A Corporate-Level Analysis of the Nebraska Alumni Association. Undergraduate Honors Thesis.University of Nebraska -Lincoln.

Comments

Copyright Anna Brodersen, Anne Conely, Jackson Grasz, Rachel Kleist, Jordan Newsom, and Sam Turco 2019.

Abstract

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.