Date of this Version
Maciejewski, L. (2019). Strategic audit of Spotify. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Spotify is a music streaming platform that originated in Sweden. Since inception, it has found immense success in the music streaming industry. It has the largest market share compared to other major competitors, Apple and Amazon. In 2018, Spotify was able to turn a profit for the first time. Royalties on music content has prevented the company from reducing their cost of goods sold. In order to make a sustainable business model, Spotify has to adjust their business model to attract consumers to more profitable products.
Copyright Lauren Maciejewski 2019.