Microsoft Store Strategic Audit

Authors

James Onnen, University of Nebraska - LincolnFollow

Document Type

Thesis

Date of this Version

Spring 4-29-2019

Citation

Onnen, James. Microsoft Store Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln. April 2019

Comments

Copyright James Onnen 2019

Abstract

This paper looks at Microsoft's Universal Store's digital distribution strategies for apps and games and potential strategies Microsoft can use to leverage its store to create value for itself and its users. This paper looks at specific uncaptured markets in gaming that Microsoft could capture.