Honors Program


Document Type


Date of this Version

Winter 12-13-2019


Cleberg, C. (2019). Strategic Success: The Ansoff Matrix vs. The Balanced Scorecard. Undergraduate Honors Thesis. The University of Nebraska-Lincoln.


Copyright Christian Cleberg 2019


Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.