Honors Program
Document Type
Thesis
Date of this Version
Spring 2019
Citation
Rehwoldt, J. 2019. Strategic Audit: Spreetail. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.
COinS
Comments
Copyright Jake Rehwoldt 2019