Date of this Version
Candela, M. K. (April 20, 2018). Strategic Audit of the Public Accounting Industry with a focus on EY. (Honors thesis). Retrieved from UNL Digital Commons.
Public accounting firms provide valuable assurance services that, because of their place in our economic system and because of strong regulatory requirements, are unlikely to stop being demanded. The industry is facing several issues surrounding stagnation of the client base and difficulty in competition. Finally, the industry is also being rocked by the pace of emerging technologies and will need to adapt to and embrace them in the coming years.
The following uses several strategic frameworks to analyze the industry, the subset of the Big Four accounting firms, and EY. Ultimately, this project develops and understanding of EY’s place in the market and presents several alternative suggestions for corporate strategy going forward.