Honors Program


Document Type


Date of this Version

Spring 4-2019


Clements, M. 2019. Strategic Audit: Starbucks. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Madison Clements 2019.


Starbucks Corporation is an international coffee brand that is expanding operations. There are many obstacles to this level of growth, and the company needs to take great care in the differentiating the way stores are built in the United States and internationally. In order to establish brand longevity, the company should examine several strategic options. A final strategy can be chosen based on the results of a situational analysis, financial analysis, and company goals. After a final strategic recommendation has been made, a contingency plan will be created to ensure long-term success.