Honors Program


Document Type


Date of this Version

Spring 4-7-2019


Capell, A. 2019. Strategic Audit: Target Corporation. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Andee Capell 2019.


Target Corporation is a notable publicly traded discount retailer in the United States. In recent years they have gone through significant changes including a new CEO Brian Cornell and the closing of their Canadian stores. With change comes a new strategy, which includes growing stores in the United States. In order to be able to continue to grow Target should consider multiple strategic options. Using internal and external analysis, while examining Target’s profitability ratios recommendations were made to proceed with their growth both in profit and capacity. After recommendations are made implementation and contingency plans can be made.