Honors Program


Document Type


Date of this Version

Spring 4-16-2018


Li, Z. (2018, April 16). Strategic Audit on Tesla


Copyright Li Zitong 2018


This paper evaluation the current situation that Tesla, Inc is in. Specifically, this paper provides a detailed analysis of the external and internal problems and strengths of Tesla and its current and past strategy that led to its success today. In conclusion, Tesla’s main advantages are its charging and battery technology and a strong brand name. The problem Tesla faces includes production bottlenecks, shortage of cash, high cost and competitions. Based on these analyses, the direction that Tesla should go for is to expand its market share and increase profitability. Several strategies are proposed to help achieve these goals. One of these strategies is selected based on comprehensive evaluation and an implementation plan is created for this strategy.