Honors Program


Document Type


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Powell, E. (2021). Allianz Life Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Evan Powell 2021.


Allianz Life is a company that specializes in creating life insurance and annuity products to wholesale to financial professionals. The company is based out of Minneapolis, MN, and is a subsidiary of the parent company Allianz SE. Allianz SE is the 46th largest company in the world and ranks number one for assets managed by an insurance company. Allianz SE is based out of Munich, Germany. This report aims to learn more about Allianz Life through internal and external analysis. The following analytical tools will be included: PESTEL, Porter’s Five Forces, and SWOT analysis. These tools help to explain the business model of Allianz Life and how it can create competitive advantages in the strictly regulated world of insurance and annuities. Additionally, strategic recommendations are given for Allianz Life’s next steps.