Honors Program
Document Type
Thesis
Date of this Version
Spring 4-16-2021
Citation
Litel-Smith, J. 2021. Pacific Life Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Pacific Life is one of the most recognizable names in life insurance. The company is known for its brand and consistent delivery on its promises for over 150 years. This study shows a comprehensive analysis of Pacific Life, including external and internal considerations. Porter’s Five Forces and PESTEL will provide a guide to understanding the environment outside of the company. A SWOT analysis will provide a better grasp on the company’s current market position. The analysis will conclude with an understanding of Pacific Life’s current strategy and recommendations for its future success.
Included in
Gifted Education Commons, Higher Education Commons, Insurance Commons, Other Education Commons, Strategic Management Policy Commons
Comments
Copyright Jake Litel-Smith 2021.