Honors Program


Document Type


Date of this Version

Spring 4-29-2021


Tyler, Ashley. Lutz Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln. April 2021.


Copyright Ashley Tyler 2021.


Lutz, an accounting firm in Nebraska, was founded in 1980 and has grown radically since. It now has four divisions – Accounting, Finance, Talent, and Technology – and over 275 employees. When analyzing the external environment, a PESTEL, Porter’s Five Forces, and SWOT analyses were done. These found the external environment can have an impact on the industry, however, accounting is a job that will always be needed, and growth is almost always available. Lutz’s current strategy for growth is a resource-based view of the firm that involves being a one-stop-shop for customers. It is also looking for new firms to acquire and build its culture into. As long as Lutz does not drastically slow down its growth or lose many employees, it will continue to be successful and satisfy its clients’ needs.