Date of this Version
Weyers, K. 2022. Launching an Online Boutique and Analyzing Digital Marketing Strategies Used. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.