Honors Program


Document Type


Date of this Version

Fall 12-13-2022


Hanson, Payton. Airbnb Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2022.


Copyright Payton Hanson 2022.


Airbnb is the global leader in online vacation rental marketplaces. The company works as an intermediary to connect travelers to property hosts for short-term stays. This strategic audit serves to evaluate the company’s internal and external environment, its recent financial performance, and its current strategy to understand its sustainable competitive advantages in the Bed and Breakfast and Hostel Accommodations industry and as a substitute to traditional hotels. This evaluation is conducted using the Porter’s Five Forces and PESTE analyses. Using the information from these tools, strategic recommendations are given for Airbnb.