Honors Program


Document Type


Date of this Version



Munson, Cydne. 2023. Kate Spade Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Cydne Munson 2023


Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.