Honors Program


Document Type


Date of this Version



Peng, C. 2023. Nvidia Corporation: PC Gaming Industry Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Charlie Peng 2023.


Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.