Date of this Version
Boesch, J. A Strategic Audit of Tesla Inc. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2023
This research paper examines Tesla's competitive advantages and challenges, as well as its strategy and objectives in the electric vehicle industry. The paper begins by providing an overview of the electric vehicle market and Tesla's position within it. It then discusses Tesla's business model, strategy, and objectives, as well as its competitive advantages over other firms in the industry. The paper also highlights key resources that Tesla needs to maintain its sustainable competitive advantage in the future, such as research and development, charging infrastructure, and top engineering talent. Finally, the paper identifies challenges that Tesla may face in the future, including supply chain disruptions, production capacity, and increasingly competitive market conditions. Overall, this paper provides insights into the factors that have contributed to Tesla's success and offers recommendations for the company to maintain its position as a leader in the electric vehicle industry.