Honors Program


Document Type


Date of this Version



Strawhecker, K. 2023. Tesla Energy Division Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Kaleb Strawhecker 2023


Tesla’s electric vehicle manufacturing operation is the major revenue source for the company. Tesla has established itself as a significant player amongst other automotive manufacturers, specifically in the electric vehicle sector. Many trends are favoring Tesla’s expansion. This audit takes a look at trends and changes through a PESTEL analysis along with Porter’s Five Forces. Both provide an in-depth look into what the environment around Tesla is like. Then, these are used to evaluate Tesla’s major strategies, competitive advantages, and resources it has at its disposal. Finally, the audit will address how the factors allow Tesla to take advantage of the ever-changing environment while also dealing with future challenges.