Honors Program


Document Type



Kruse, A. Economic Value of User Interface Design. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2023


Copyright Anna Kruse 2023.


The economic value of well-designed user interfaces (UI) and user experiences (UX) is challenging to quantify, a topic that the current literature does not sufficiently explore. Those responsible for deciding whether to invest resources in UI/UX typically base these decisions on monetary considerations. The link between effective UI/UX design and profit may not be immediately clear to most, yet it is universally acknowledged that satisfied customers lead to successful business. To underscore the importance of investing in UI/UX, it is crucial to define the relationship between effective design and economic success in a way that can be understood by designers, engineers and CEOs alike.