Honors Program


Document Type


Date of this Version

Fall 2023


Madej, Maggie "Strategic Audit of Dunkin' Brands", Undergraduate Honors Thesis University of Nebraska-Lincoln 2023


Copyright M. Madej 2023


Dunkin Brands is the parent company that operates franchises, and one of its most well-known subsidiaries is Dunkin' Donuts. This establishment, rooted in the United States but with a global presence, is a significant player in the coffee and donut shop industry. This paper provides a background on Dunkin Brands and analyzes their internal and external environment, firm strategy, and corporate governance. The analysis uses theories and principles learned in management, such as Porter’s Five Forces and PESTEL analysis. Additionally, strategic recommendations were made for Dunkin Brands' next steps to continue dominating the coffee and donut shop industry.