Honors Program


Document Type


Date of this Version



Cao, D. (2018, April 26). Adobe Systems Inc. Strategic Analysis and Recommendation.


Copyright David Cao 2018


Adobe Systems Inc. is a dominant company in the software and creative industry. To provide a strategic recommendation for continued growth in the number of Creative Cloud subscribers, a strategic analysis was performed. This analysis comprised of looking at Adobe’s current market segments and market offerings, performing a SWOT analysis, performing a PEST analysis, examining Porter’s Five Forces regarding Adobe, and clarifying Adobe’s core competencies and competitive advantages. After this analysis, the strategic recommendation was made for Adobe to expand is Creative Cloud subscription options and increase its efforts in the education market. This plan if successful puts Adobe on track to reach the projected 20 million subscribers by 2024. If it fails, it is recommended Adobe refocus efforts on its digital experience market.