Honors Program
Date of this Version
5-2024
Document Type
Thesis
Citation
Smith, S. 2024. Topgolf Callaway Brands, Corp. Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln
Abstract
Topgolf Callaway Brands, Corp. (the “Company”, “Topgolf Callaway”, “Topgolf”, or “Callaway”) is an industry-leading golf and active lifestyle company that provides golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through their family of brand names. They operate under the Topgolf, Callaway, Jack Wolfskin, OGIO, TravisMathew, Odyssey and Toptracer logos for their various product and service offerings. This report seeks to understand the industries in which the firm operates, the forces present in those industries, the resources and advantages of the firm, risks associated with their operations, and recommends several strategic objectives to sustain the firm’s competitive advantage. Topgolf Callaway Brands should continue its diversification and expansion, while maintaining discipline in how the firm deploys capital and invests for the future.
Included in
Finance and Financial Management Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Sean Smith 2024