Honors Program
Document Type
Thesis
Date of this Version
Spring 3-11-2019
Citation
Robbins, G. 2019. No More, Monsanto. A Comprehensive Review of the Most Hated Agriculture/Biotechnology/Chemical/Confectionery/Pharmaceutical Company in America. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Since 1901, Monsanto's roots have held strong to its grip as a conglomerate in chemical, agriculture, and biotechnology industries. This creative project will deconstruct, investigate and strategically interpret the brand's history, logo, social responsibility and so much more of the good, bad and the ugly.
Included in
Advertising and Promotion Management Commons, Agribusiness Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Food Biotechnology Commons, Pharmacology, Toxicology and Environmental Health Commons
Comments
Copyright Gabrielle Robbins 2019.