Journalism and Mass Communications, College of


Date of this Version



Published in Quill April 2007. Quill is published and copyright by the Society of Professional Journalists. All rights reserved. Used by permission.


Without dedication to and movement in innovation, the newspaper industry will surely die a slow and painful death.

Innovation is something our industry struggles with, but most realize we must innovate or die. The American Press Institute launched Newspaper Next, a project designed to research and test new business models. API is working with Innosight, a consulting and training firm founded and led by Harvard Business School professor Clayton Christensen. Doing business the old way just won't do anymore. API and its Newspaper Next task force, Gannett and the Atlanta Journal- Constitution are examples of taking that realization seriously and tackling it.