Journalism and Mass Communications, College of


Date of this Version

Fall 2009


Published in AdNews Fall 2009. Published by Association for Education in Journalism & Mass Communication & Univ. of Nebraska-Lincoln College of Journalism & Mass Communications.


Sheri Broyles and Jan Slater organized another very successful teaching workshop at this year’s AEJMC Conference in Boston. The theme: Innovations in Teaching Advertising. Every year, this highly anticipated all-day pre-conference event provides members of the advertising division with effective tips for the classroom and this year the focus was on technology. The workshop started with two technology experts, who showed us the possibilities in advertising and marketing that technology provides, and ended with five specific examples of how technology can become a learning tool in the classroom even if you don’t consider yourself a technology expert. Overall, the workshop was once again a huge success. Some of us have used technology in our classrooms for a long time while others are just getting started. This workshop provided something for everybody and reminded us that we don’t have to be technology experts to use it effectively to improve our students’ learning.