Journalism and Mass Communications, College of


Date of this Version



Published in Journalism & Mass Communication Educator (2015), 17pp. doi: 10.1177/1077695815593984


Copyright © 2015 AEJMC; published by SAGE Publications. Used by permission.


Teachers of business and economic journalism are developing creative approaches to attracting students and educating them in a field many find daunting. To recruit, some avoid using the terms business or economic in course titles, preferring financial basics and financial literacy. Many use novel classroom techniques: to educate students about stock markets, for instance, some set up competitions where students vie to develop the most profitable portfolio. Provocative videos, cleverly developed assignments and trips to business-news sites are highlights in some courses. This article reviews approaches by a broad array of teachers.