Journalism and Mass Communications, College of


Date of this Version



Published in Journalism & Mass Communication Educator (2016), 15pp doi: 10.1177/1077695815623663


Copyright © 2016 AEJMC; published by SAGE Publications. Used by permission.


Rankings of universities and colleges are common and controversial. However, few rankers produce useful lists that assess and compare journalism and mass communications programs. The few currently available involve superficial reputational surveys or are less than transparent about their methodology. To determine potential criteria for a useful ranking, this article reports the results of a survey of administrators and educators in a broad cross-section of such programs. The survey finds broad support among respondents for the idea of ranking and, further, details criteria that respondents said they would find useful in developing a ranked list of programs.