Journalism and Mass Communications, College of


Date of this Version

Spring 4-29-2014

Document Type



Harrison, Lauren M. "Case Study on the First-time Use of a Webinar by a Small Marketing Firm." (2014): n. pag. Web.


Professional Project, College of Journalism & Mass Communications, University of Nebraska-Lincoln.

Copyright (c) 2014 Lauren M. Harrison


The term webinar has become part of the English language, but use of this technology is not yet widespread. Can a webinar help a small marketing firm reach its broad audience efficiently and effectively? That was the question asked by Harvest Retail Marketing before it decided to launch its webinar series. This paper discusses the advantages and disadvantages as well as best practices of webinars when used by a small marketing firm. The research also presents “next” practices that can be used in the planning and presentation of a first-time webinar by other small marketing firms.

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Marketing Commons